Nikos Marinos Consultancy
  • Home
  • 5things
  • About
    • A Psychodynamic Approach
  • What we do
    • Psychodynamic Psychotherapy & Coaching
    • Career Counselling
    • Couple Counselling
Picture

SUCCESS

Beth Comstock:  "Make Heros Out of Failures."

BY BETH  COMSTOCK


Picture


In a rare interview, GE’s SVP and Chief Marketing Officer Beth Comstock talks to Behance’s Scott Belsky about what it takes to keep great ideas alive in a big company. 
Offering essential insights for creative leaders, the conversation touches on the power of passion and storytelling in getting ideas off the ground, why we should make heroes out of failures, and the challenges of driving change amidst bureaucracy.


Picture

CLICK HERE TO SEE THE VIDEO
________________



AUTHOR
BETH  COMSTOCK
→  Beth Comstock is Chief Marketing Officer and SVP of GE.  She leads the company’s organic growth and commercial innovation initiatives, and the sales, marketing and communications functions. She is responsible for the GE-wide business platforms ecomagination, devoted to reducing environmental impact with new technology, and healthymagination, focused on achieving sustainable health through innovation by lowering costs, improving quality, and reaching more people.
She returned to the CMO role after having spent over two years as President of Integrated Media at NBC Universal. Beth oversaw the television ad sales, marketing, and research teams, with a focus on new advertising innovations. She led the company’s digital media development and distribution, including the formation of hulu.com, Peacock Equity, and the acquisition of ivillage.com.
Previously, Beth held a succession of publicity and promotions roles at GE, NBC, CBS, and Turner Broadcasting. She is a trustee of the Smithsonian’s Cooper-Hewitt National Design Museum. Beth and her husband have two daughters.



M O R E 
S U C C E S S
S T O R I E S


The
Psychodynamic
Coaching &
Consultancy._
SITE MAP
Home
About
Way of work
A Psychodynamic Approach
Coaching
Offerings
Training
Articles
Testimonials
Blog
Contact
Get in touch
Facebook
Twitter
LinkedIn
WordPress

Picture

TALK

Call: +33 6 40 64 63 88
​Email: contact@nikosmarinos.com

​

MEET

86 Boulevard de ​la Tour-Maubourg
75007 - Paris, France

FOLLOW

SUBSCRIBE

Stay up today with our Newsletter
5things